Business and healthcare can go hand-in-hand but that takes adaptation, dedication, and innovation. The healthcare management and consulting world is vast; however, there are a few stories that shine as brightly as that of Charlisa Watson, the Founder and CEO of VECRA, Inc. Charlisa has over three decades of experience in healthcare and consulting, and with this experience she has positioned VECRA as a premier management consulting firm, poised to revolutionize the healthcare industry and beyond.
She had a vision to redefine healthcare leadership and industry standards; so she embarked on a mission to establish a premier consultancy firm that epitomizes vigilance, efficiency, collaboration, responsiveness and accuracy. Her journey is a testament to her prowess and an inspiration for aspiring entrepreneurs navigating the complex landscape of business ownership.
Pioneering Excellence: A Journey of Innovation
Charlisa Watson’s entrepreneurial journey began as a U.S. Army nurse, where she honed her leadership skills and gained invaluable experience in healthcare and management. Transitioning to corporate America, she spent over 15 years refining her expertise, ultimately founding CRW & Associates LLC. This venture, which realized $80 million in contract backlog sales before its acquisition in 2020, set the stage for Charlisa’s next endeavor: VECRA, Incorporated. With her experience, she envisioned VECRA as a beacon of excellence, dedicated to delivering superior services across various sectors.
Commitment to Excellence: The VECRA Advantage
VECRA’s vision focuses on commitment to vigilance, efficiency, collaboration, responsiveness and accuracy; the core values encapsulated in its name. As a full-service management consulting firm, VECRA boasts a diverse workforce of over 100 professionals, dedicated to delivering exceptional services across various domains. From HealthIT systems and Healthcare Consulting to Call Center Operations, Interpreter and Staffing Support services, VECRA’s multidisciplinary approach is fortified by deep expertise and a relentless dedication to innovation.
In addition to being on the GSA Schedule along with certifications as a Service-Disabled Veteran-Owned Small Business (SDVOSB), Woman-Owned Small Business (WOSB), and Minority Business Enterprise (MBE), VECRA is well-equipped to meet the unique needs of government, nonprofit, and corporate clients.
Overcoming Challenges: Navigating the Path to Success
Like any entrepreneurial venture, VECRA faced initial challenges, particularly in obtaining financing. However, Charlisa’s perseverance and strategic partnerships enabled the company to overcome these obstacles and thrive in a competitive landscape. Today, VECRA stands as a testament to Charlisa’s foresight and determination, offering comprehensive solutions that drive efficiency, effectiveness, and success.
Visionary Leadership: Guiding the Path Forward
VECRA’s success lies in Charlisa’s visionary leadership, complemented by the operational expertise of Lisa Askew, the company’s President. Together, they steer the company toward its goals, ensuring alignment with the organization’s vision, mission, and values. Askew’s 30 years of experience in Human Capital design and development have been instrumental in guiding VECRA’s strategic direction, and her operational acumen ensures the smooth functioning of day-to-day business operations.
Revolutionizing Healthcare
VECRA’s mission revolves around a vision to revolutionize healthcare by harnessing the power of technology and human-centric services. Their main focus is to reduce administrative costs and simplify the patient experience. VECRA’s Health Management Consulting endeavors empower organizations to enhance efficiency, increase revenue, and ensure quality across the healthcare continuum. With expertise in cloud computing, Artificial Intelligence/Machine Learning, Interpreter and Translator Services, and Medical Coding, VECRA is at the forefront of driving transformative change in the healthcare landscape.
Adapting to Market Dynamics: Staying Ahead of the Curve
To be successful in the healthcare industry, staying ahead of the curve is crucial. VECRA remains vigilant in staying abreast of market trends and emerging opportunities. Through meticulous market analysis and strategic planning, the company identifies and pursues lucrative contract opportunities, leveraging its diverse capabilities to drive growth and expand its footprint across 26 states within the U.S.
Empowering Success: Nurturing a Talented Workforce
Charlisa Watson and Lisa Askew dedicate VECRA’s success to the workforce, comprising over 100 professionals across various states. Led by President Lisa Askew, the operational leader of the company, VECRA’s team is committed to delivering excellence in every endeavor. Through one-on-one meetings and monthly gatherings, VECRA ensures that employees have the knowledge and support needed to excel in their roles. Moreover, the company’s dedication to women’s empowerment underscores its belief in the potential of diverse perspectives to drive innovation and success.
A Vision for the Future: Driving Progress Through Innovation
Looking ahead, Charlisa and Lisa remain committed to their mission of revolutionizing healthcare and driving progress through innovation and expertise. With a strategic focus on digital transformation, the company aims to deliver accelerated processes, reduced costs, and unparalleled efficiency to its clients. As Charlisa and her team continue to chart the course for VECRA’s future, they remain guided by a steadfast commitment to excellence and a vision of success for their clients and partners.
Championing Diversity: Driving Innovation Through Inclusivity
As a woman-owned business, VECRA exemplifies the transformative potential of women’s participation in the entrepreneurial world. Despite facing challenges in securing funding, Charlisa Watson’s journey is a beacon of inspiration, challenging stereotypes and inspiring others to pursue their entrepreneurial aspirations. As Charlisa aptly notes, women entrepreneurs possess immense potential for success. With over 40 percent of employer businesses being women-owned, there is a growing recognition of women’s invaluable contributions to the entrepreneurial world.
In conclusion, VECRA, Inc. exemplifies the power of entrepreneurship, resilience, and visionary leadership. Under Charlisa Watson’s guidance, the company has emerged as a trusted partner in management consulting and healthcare solutions, setting new standards for excellence in the industry. As VECRA looks towards the future, its dedication to innovation, collaboration, and superior service ensures that it will remain at the forefront of driving positive change and transformative impact.
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